Eating in fast food corporates / multinationals is cool
Fast food businesses and joints have taken over our major cities here in Kenya in major malls and there are a handful in Nairobi and other cities like Nakuru, Kisumu and Mombasa. These malls have major fast food restaurants as their anchor tenants. Is there anything wrong with this? Superficially, no. There isn’t anything bad since the intention is to grow the economy, provide employment and in return improve the living standards of our citizens as they conduct their business of providing food to their clients. Their impact in any economy is immense.
Being in the business of providing food to customers, the most important question the brains behind the business and their respective teams should ask is what healthy options are they offering? Is the food safe? Literally it is but is it safe to support human life? We can argue about this but the most important question should be, is what is on the menu and flashy screens clean, healthy and free of the harsh chemicals and antibiotics? Is the milk safe? Is the meat safe? What about the eggs or leafy greens? Where are the products sourced?
We’ve had situations here in Kenya where veggies are grown in sewers and we’ve been eating that. Such a shame! I recently had a meeting at one of the fast food joints and I ordered my favorite drink, single cappuccino. I had to engage the waiter to know where the milk comes from and he couldn’t explain to me. He was blank. There are too many ills in our food chain, with increased cases of aflatoxins and antibiotics in our milk, eggs and meats constantly being on the rise in the name of profits. We cannot afford to ignore these hazards if we really care about children, our aging parents, friends and ourselves.
These food franchises have become our offices, social gathering spots, places where the middle class symbolizes with. The foods might be appealing because they taste great with awesome flavors. In reality, the food is terrible and not healthy. I could be wrong but from my analysis, these food joints have become sources of peer pressure for people who want to belong. Growing up we’d admire these joints and wish to visit them. Now that we’ve made the money we were wishing for, we look down upon the sukuma wiki and ugali and we shun the nutritional values that raised us. These meals were ‘’boring”.
Boiled maize and sugarless porridge weren’t fun and enjoyable. So when the privileges in life start trickling in, the fast food joints resonate well. With the rising economic standards, Kenya is proving to be the hub of fast food corporates and for sure, they’ll keep wanting a share of the Kenyan income. It will be even more competitive as new players keep coming in. Amidst all the foodie excitement, let’s not forget our humble roots. Each should prioritize safe and organic foods if they care about themselves.